01/Growth Experiment
Amazon Prime · 2025
Amazon Prime × Pickup
Testing whether a £1 incentive could get young Prime members to switch from home delivery to Amazon Pickup.
$22.40Incremental sales per $1 invested
View casePast work
Experience in growth, GTM & product at Amazon Prime & an AI-art start-up.
- Aberdeen, get items today!Same-Day delivery is now available in your area
- Darlington: need it today?Same-Day delivery is now available in your area
- Plymouth, want it today?Same-Day delivery is now available in your area
- Middlesbrough: get it today!Same-Day delivery is now available in your area
Thursday 31 July
9:41
02/Product adoption · GTM
Amazon Prime · 2025
Same-Day Delivery
Telling customers in four newly launched UK cities that Same-Day Delivery had arrived, and learning where it worked.
+24.6%Mobile app purchases
View caseBack to School
Prime Exclusive
Deal
Prime deal
Deal
03/GTM · Campaigns · Experimentation
Amazon Prime · 2025
Prime Exclusive Deals
Proving that deals only Prime members can get are worth it for brands, customers and Amazon, first at Tech Week and then across Europe for Back to School.
+8.2%Prime deal sales
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04/Growth · Community · AI
Botto · 2022–2023
Botto
Growing the community and commercial reach of a decentralized AI artist.
$1.5M+In sales during my time
View case